Fashion Targets Breast Cancer

Patti Hansen (with daughters Theodora & Alexandra Richards) models a limited-edition tee

It's always stylish to give back and to celebrate ten years of the Fashion Targets Breast Cancer campaign in Canada, Rethink Breast Cancer and Joe Fresh® are introducing 10 new fashion pieces to raise funds for breast cancer research, education and support. 

The face of this year’s campaign is legendary model and two-time cancer survivor, Patti Hansen, who poses with her two daughters Theodora and Alexandra Richards (the girls’ father is Keith Richards of the Rolling Stones). Hansen was so honoured to be part of the campaign that she donated her time to the initiative.

This year's Fashion Targets Breast Cancer collection includes: a limited‐edition white t‐shirt with sequined bulls‐eye ($14), 6 women’s coloured bulls‐eye t‐shirts ($12), 2 t-shirts for men ($12) and a classic black tote bag ($24). All net proceeds from the collection will be donated to Rethink Breast Cancer. 

The collection will be available at many Joe Fresh locations across Canada starting this Friday, April 15 and throughout the month of May. Only 1000 limited edition sequined tees will be available at select Joe Fresh locations (including 540 Granville St, Vancouver; 396 St Clair Ave, Toronto; 10 Lower Jarvis St, Toronto; Heartland Town Centre, Mississauga).

Want to get involved?  Pick up your tee tout-de-suite, then be sure to wear it on 'Fashion Targets Friday' - Friday, May 27th, 2011 and join hundreds of Canadians who will wear their target tee on this day to remind women to "target" their breasts and help raise awareness for the cause.

Plus, there are some fab prizes to be won.  To find out more, visit: www.chatelaine.com/fashiontargets