Photos courtesy Target
The Sarah Stevenson for Target collection was unveiled at an intimate fashion show last night in Toronto, which I could not attend because (broken record) we are packing. Still. Humph. As the winner of Toronto Fashion Incubator’s New Labels® fashion design competition in 2013, Stevenson was given the rare chance to create an exclusive Target collection. The 15-piece Sarah Stevenson for Target collection features dresses, blouses, pants and a statement blazer ranging from $24.99 to $59.99, making it the most affordable clothing collab at Target to date.
“I’m so grateful to have had this opportunity with Target and TFI,” said Stevenson. “It’s been such a great learning experience and I am really proud of my collection and how my vision came to life. I’m excited to see my designs on the streets in addition to the different style interpretations and pairings by everyday women.”
The pretty collection stays true to Stevenson’s romantic aesthetic, featuring richly-hued florals and feminine, sophisticated styles. One of the few designers to still create fabrics herself, Stevenson was inspired by flowers she saw throughout Toronto last spring. The result? A few blouses, silky pants and dresses that will be promptly added to my closet once the collection hits stores.
Mark your calendars: the collection launches in stores on March 23, 2014! But first, make your shopping list below...