The new H Project shop at Holt Renfrew Bloor St. launches today. Photos courtesy Holt Renfrew
We can always count on Holt Renfrew to keep things fresh, forward-thinking and fashionable. Case in point: Holts' brand new in-store shop, H Project, featuring a curated assortment of apparel, accessories, home décor items and beauty products with a focus on culture, craft, and global artisans,
Leading the charge of H Project is the store's always-on-top-of-it Director of Brand Strategy, Alexandra Weston. “We are thrilled to partner with exciting international designers – some well-known and others just making their mark,” noted Weston. “H Project offers a stage to help tell their unique and compelling stories."
The shop will offer exclusive designer collabs, often with an element of sustainability or a charitable component. H Project shops will launch with over 30 covetable brands that have been scouted from around the globe including Acca Kappa, Cornelia Guest, FEED, Jenny Bird, Lemlem, Lizzie Fortunato, Me to We, Proof, Rodin, S’Well, The White Briefs, Virginia Johnson and WeWood.
As for the shop's design, Holt Renfrew collaborated with Janson Goldstein to design a modern gallery-like space where customers can discover elements of theatre, art and culture. The open flow shops will inspire with artisanal installations, cultural music, and videos on a listening wall where customers can learn about the stories behind the products. So, it's kind of like a mash-up of MoMA and Ten Thousand Villages, then?
H Project pilot shops are open this week at Holt Renfrew Toronto (Bloor), Calgary, and Vancouver, with the first full concept H Project shop set to open at Holt Renfrew’s Yorkdale location in fall 2013. See you there - I'll be the one getting my Lemlem on. x