BEAUTY NEWS: Joe Fresh to Launch First-Ever Skincare Line

I make it a personal policy to never scrimp on my skincare. But after hearing a few top editors gush all about the new Joe Fresh skincare range set to hit store shelves this September, I just had to check it out. Cheap, hardworking and full of good-for-you ingredients? Pshaw. Then one of Joe Fresh's top marketing beauties, Katie, walked me through the products and I was sold. The line, Joe Fresh's first-ever foray into skincare, is made with botanical, naturally-derived ingredients including a cleanser, moisturizers, a toner and daily/nightly skincare. Formulated and manufactured in Canada (I know!), the range is free of parabens, sulfates and synthetic fragrances. Plus, no animal testing is conducted with the products.

Beauty buffs can choose from nine items, designed to work in concert to leave skin clean and luminous. The collection includes: Citrus Facial Cleanser ($12), Facial Toner ($12), Gentle Clay Mask ($16), Face Serum ($19), Eye Cream ($19), Oil-Free Moisturizing Day Cream ($16), Moisturizing Day Cream ($16), Night Cream ($19), and Universal CC Cream ($16).

“Fresh, healthy-looking skin is the foundation of beauty. Our goal was to create a regimen of highly effective, and accessibly-priced, products that truly work to address the daily skincare needs of every woman,” said Joe Mimran of Joseph Mimran & Associates, Creative Director, Joe Fresh, for Loblaw Companies Limited. “I’m thrilled to be introducing a skincare range that is formulated with naturally-derived ingredients such as Rose Hip Seed Oil, toning Green Tea Extract, Peptides and Hyaluronic Acid. These nine new products work in unison to help make skin appear fresher, more even-toned and younger looking. The range is the ideal addition and complement to our popular Joe Fresh colour cosmetics collection that first debuted in 2009.”

Here's what you can expect:

Citrus Facial Cleanser: Refreshes and cleans skin with extracts of Grapefruit Seed, Green Tea and Aloe Leaf. Leaves skin feeling energized and toned.

Facial Toner: A gentle and soothing facial toner that refreshes, nourishes and smoothes skin with extracts of Cucumber Fruit, Chamomile Flower and Green Tea.

Moisturizing Day Cream: Formulated with natural plant oils of Rose Hip Seed, Sea Buckthorn and Sweet Almond, as well as Peptides, this day cream hydrates and smoothes the face. Fine lines appear less visible and skin appears younger and more radiant.

Oil-Free Moisturizing Day Cream: An oil-free formula that moisturizes, conditions and firms with Rose Hip Seed Extract, Cucumber Fruit Extract, Peptides and Green Tea Extract. Fine lines appear smoother for younger looking and radiant skin.

Face Serum: Restores the appearance of the skin’s natural glow with conditioners and emollients. Formulated with Rose Hip Seed Oil, Hyaluronic Acid, Peptides and Sea Buckthorn Oil, the serum adds radiance to any complexion.

Night Cream: A hydrating Night Cream with Rose Hip Seed Oil, Hyaluronic Acid, Skin Peptides and Olive Fruit Oil. Replenishes skin’s natural moisture and reduces the appearance of fine wrinkles.

Eye Cream: Formulated with nourishing Rose Hip Seed Oil, hydrating Avocado Oil and calming Chamomile Flower Extract, this eye cream conditions the eye area and reduces the appearance of fine lines and dark circles.

Gentle Clay Mask: A face mask formulated with Arctic Mineral Mud, Green Tea Extract, Cucumber Fruit Extract and Chamomile. It exfoliates, tones and hydrates skin with the added benefit of mild astringent properties.

Universal CC Cream: A Colour-Correcting face cream that reduces the appearance of fine lines and wrinkles for more even-looking skin tone. Hyaluronic Acid, Amcemella Oleracea Extract and Peptides create a smooth and powder-soft finish to the skin. For daily use after moisturizer and before foundation.

The new Joe Fresh skin care range will be available exclusively at 311 Joe Fresh Beauty Bar locations within Loblaw Companies Ltd. stores in Canada this September. Totally worth a try, don't you think?

Happy Friday! Happy weekend! Yaaaaay!