Over the MOON

All photos courtesy Mimran Group Inc./MOON

In my back-to-school rush, I wasn't able to attend the MOON Fall Preview last week but just got my paws on the pretty collection pics.  I can always count on the brand for unique, affordable finds, perfect for seamlessly strutting from boardroom to boîte.  The fall collection features modern-meets-classic silhouettes, bold colour-blocking and textured knits.  More than anything, its the jewel-toned colour palette I love most;  pops of magenta, cherry, turquoise and tangerine set against a more subdued backdrop of black, cream, navy, mushroom and caramel.  My fave pieces?  The cherry ottoman dress and the magenta lace pencil skirt (both currently en route to my house! yay! Love blogger fringe benefits) and that mustard bow dress (top pic) which I cannot wait to welcome into my closet. 

Until now, MOON has only been available at The Bay but starting Sept 15th, you'll be able to shop MOON 24/7 with the launch of its new online shop, moonapparel.ca.  There, you'll find MOON's collection of sleek dresses, expertly tailored toppers and double-knit slim pants, all under $119.  To complement the line, MOON will offer accessory designer collabs with covetable brands, like Sorichetti leather handbags and Chan Luu's gorgeous cashmere and silk scarves.  Oh, and free shipping & returns, too.  What's up with the Mimran family? I want some of that magic.  Perhaps Mimran is the new Midas?

Click on the thumbnails to check out the fall collection below.  Oh, and last thing (I promise): If you're in Toronto, don't miss MOON's Pop-Up Shop happening Sept 14-16 from 11am-6pm at 171 East Liberty St (Suite 360) in Liberty Village for first dibs at the new F/W 2012 Collection. Plus, if you 'like' MOON Apparel on Facebook, you'll score a 20% discount. Sweet!

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